No matter what your friend's interests may be I can guarantee you that there is a magazine that specializes in it. From cars, movies, video games, music, and comic books there are enough publications out there to satisfy all kinds of cravings. Even if your friend isn't the type to read magazines, or read anything at all for that matter, they will definitely appreciate a colorful and compact source of information to thumb through on a periodic basis.
Most magazines allow for different subscription plans so choose one that you feel will be best. Also remember that while most magazines do monthly issues there are some that go as low as weekly and others that churn them out on a quarterly plan. It's best to keep this in mind as it allows you to gauge whether or not it would be an appropriate gift based on your friend's level of patience.
You should also keep an ear to the ground and look for things that fall into more fringe categories. Seeing as how we live in the age of the internet, most information is a web address or blog post away from being public knowledge. So instead of buying them, say, a general magazine about movie news, why not get them a subscription to a smaller publication that focuses on a sub genre like "Fangoria"?
I'll leave the rest up to you as it takes a certain kind of friendship to be able to find just the right reading material that will actually keep your friend's nose to the ink.
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